TOP 100 MOST INFLUENTIAL UK AND US UNIVERSITIES ON TWITTER

(Part 2 out of 2)

by Chris Parr

Most universities in the UK and the US now have a presence on Twitter, but which institutions can claim to be using the micro-blogging social network most effectively?

Internet marketing company Coldlime has been crunching the numbers for the 100 top-ranked universities in the UK and the US, and has produced what it believes is a definitive list of the most influential higher education institutions on both sides of the Atlantic.

These tables show how many people are following each university, how many people they follow themselves (allowing a “follower ratio” to be calculated) and the number of tweets each account sends out per day, on average.

However, we have chosen to rank the institutions by their “social authority” score - as calculated by Twitter analytics tool Followerwonk, which assesses each Twitter account’s level of influential activity. This includes the number of retweets the university is generating, and analysis of the user’s follower count and recent activity levels. Here’s a full lowdown of how it works.

Top 100 most influential US universities on Twitter (based on Twitter data collected 1 May 2014)

University	Following	Followers	Ratio	Tweets/day	Social Authority
University of Texas, Austin @utaustin	907	76,100	83.9	5.3	81
University of Wisconsin, Madison @UWMadison	1,857	66,500	35.8	15.2	79
Indiana University, Bloomington @IUBloomington	441	96,000	217.7	7.2	78
Harvard University @harvard	586	360,000	614.3	11.9	77
University of Florida @uflorida	141	66,600	472.3	7.8	77
Pennsylvania State University, University Park @penn_state	537	68,300	127.2	7.2	75
University of Notre Dame @NotreDame	281	43,700	155.5	2.5	74
Stanford University @stanford	895	204,000	227.9	4.7	71
University of Virginia @uva	1,483	33,600	22.7	3.4	71
University of Michigan, Ann Arbor @umich	811	71,400	88	4.8	71
Georgia Institute of Technology @georgiatech	2,060	30,500	14.8	3.3	70
University of California, Los Angeles @ucla	259	53,400	206.2	1.6	68
Boston College @BostonCollege	3,329	39,600	11.9	7.7	68
University of Illinois, Urbana-Champaign @Illinois_Alma	6,316	22,600	3.6	4.7	68
Massachusetts Institute of Technology @mit	325	120,000	369.2	2.2	67
Cornell University @cornell	179	72,800	406.7	2.3	67
Princeton University @princeton	445	99,400	223.4	5.4	66
New York University @nyuniversity	470	20,500	43.6	1.2	66
Yale University @yale	208	135,000	649	4.1	65
Brown University @BrownUniversity	438	53,300	121.7	2.9	65
University of North Carolina, Chapel Hill @Carolina_News	481	21,900	45.5	3.2	65
Vanderbilt University @vanderbiltu	1,853	21,400	11.5	4.4	64
Boston University @BU_Tweets	18,300	41,300	2.3	3.9	64
United States Military Academy @westpoint_usma	174	19,800	113.8	2.7	63
University of Southern California @usc	3,581	51,900	14.5	5.2	63
Columbia University @columbia	246	61,600	250.4	3.9	62
University of Pennsylvania @Penn	991	40,700	41.1	5.8	62
George Washington University @GWtweets	1,707	22,900	13.4	2.6	62
Duke University @DukeU	381	23,600	61.9	6.9	61
Northwestern University @northwesternu	434	21,800	50.2	4.2	61
Johns Hopkins University @JohnsHopkins	3,780	40,400	10.7	7.7	61
Southern Methodist University @smu	3,769	18,300	4.9	4.4	61
Dartmouth College @dartmouth	1,451	17,600	12.1	6.5	60
University of Washington @UW	1,439	63,500	44.1	3.4	60
University of Georgia @universityofga	180	27,000	150	2.4	60
Tufts University @TuftsUniversity	6,263	23,900	3.8	4.8	58
Georgetown University @georgetown	2,234	27,800	12.4	1.3	58
University of Chicago @UChicago	1,146	15,400	13.4	4.6	57
College of William and Mary @williamandmary	164	13,900	84.8	1.8	57
United States Air Force Academy @AF_Academy	318	8,471	26.6	2.1	56
Rice University @RiceUniversity	585	14,300	24.4	4.2	56
Brandeis University @BrandeisU	4,635	12,300	2.7	1.5	56
University of Rochester @UofR	4,039	10,500	2.6	2.3	56
Carnegie Mellon University @carnegiemellon	621	23,300	37.5	3	55
Lehigh University @lehighu	2,475	9,290	3.8	3.6	55
University of California, Davis @ucdavis	1,204	12,700	10.5	6.5	55
Colgate University @colgateuniv	3,103	12,200	3.9	8.7	54
Washington University in Saint Louis @wustl	281	11,500	40.9	1.5	54
College of the Holy Cross @holy_cross	7,210	7,678	1.1	5.1	54
Brigham Young University @byu	240	18,100	75.4	1.4	54
University of California, Berkeley @UCBerkeley	816	28,500	34.9	3.2	53
Wellesley College @wellesley	321	7,837	24.4	1.9	53
Bryn Mawr College @BrynMawrCollege	966	5,063	5.2	3.9	53
Wake Forest University @WakeForest1834	597	7,249	12.1	1.8	53
Bowdoin College @bowdoincollege	2,032	5,624	2.8	4	52
Smith College @smithcollege	1,781	10,700	6	5	52
University of Richmond @urichmond	856	10,100	11.8	2.3	52
Pepperdine University @pepperdine	190	5,629	29.6	0.9	52
California Institute of Technology @caltech	58	16,900	291.4	1.2	51
United States Naval Academy @NavalAcademy	38	11,500	302.6	0.5	50
Barnard College @barnardcollege	1,679	7,167	4.3	0.8	50
University of Maryland, College Park @UofMaryland	1,337	26,200	19.6	4	50
Villanova University @VillanovaU	2,313	13,700	5.9	3.3	50
Centre College @CentreC	1,156	4,112	3.6	2.8	50
Swarthmore College @swarthmore	551	4,141	7.5	1.6	49
Union College @unioncollegeny	403	4,953	12.3	2.7	49
Macalester College @macalester	5,622	6,162	1.1	1.4	49
Santa Clara University @SantaClaraUniv	485	6,265	12.9	1.6	48
Mount Holyoke College @mtholyoke	2,539	7,850	3.1	7	48
Wheaton College @wheatoncollege	36	8,064	224	1.7	48
Washington and Lee University @wlunews	762	4,940	6.5	3.7	47
Wesleyan University @wesleyan_u	70	11,200	160	1.9	47
Williams College @williamscollege	2,267	8,169	3.6	2.4	46
Amherst College @amherstcollege	411	6,982	17	1.6	45
Colby College @colbycollege	1,155	4,987	4.3	1.5	45
Colorado College @ColoradoCollege	423	5,739	13.6	2	45
Franklin and Marshall College @fandmcollege	929	4,701	5.1	1.8	45
Carleton College @CarletonCollege	752	4,567	6.1	1	44
Lafayette College @LafCol	865	4,225	4.9	4	44
Grinnell College @grinnellcollege	404	3,102	7.7	0.8	44
Kenyon College @KenyonCollege	938	4,328	4.6	1.1	44
Scripps College @scrippscollege	2,204	2,673	1.2	3.1	44
Haverford College @haverfordedu	318	3,242	10.2	2.1	43
Pomona College @pomonacollege	220	4,631	21.1	1.8	42
Hamilton College @hamiltoncollege	2,174	6,055	2.8	2	40
Oberlin College @OberlinCollege	137	2,457	17.9	3.5	40
Case Western Reserve University @cwru	822	3,920	4.8	0.5	40
Davidson College @DavidsonCollege	457	3,932	8.6	1.7	38
Vassar College @vassar	31	3,717	119.9	0.5	37
Trinity College @trinitycollege	213	2,499	11.7	0.8	37
Middlebury College @middlebury	105	7,340	69.9	0.5	36
Harvey Mudd College @harveymudd	747	2,805	3.8	0.6	36
DePauw University @DePauwU	1,011	4,832	4.8	1.2	36
Reed College @Reed_College_	0	1,217	-	0.1	35
Sewanee-University of the South @univofthesouth	139	3,067	22.1	0.9	34
Cooper Union @cooperunion	68	5,452	80.2	0.4	33
University of California, Santa Barbara @UCSBNews	228	3,789	16.6	0.8	33
Whitman College @whitmancollege	240	1,296	5.4	0.8	32
United States Coast Guard Academy @CoastGuardBears	7	598	85.4	1.2	23
Virginia Military Institute @vamilitary	53	364	6.9	0.2	7

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